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THE MICHELIN MAN TURNS 120
Date: Jul 8th 2018 Copy editor: Tyrefull
Bibendum, the Michelin Man, has turned 120. Dreamed up by the Michelin brothers and cartoonist “O’Galop” and designed from a stack of tyres, the Michelin Man has accompanied generation after generation of travellers all around the world.
Born in 1898, Bibendum (the Michelin Man’s real name) has undergone many changes over the years as Michelin’s brand icon. To advertise the 120th-anniversary event, Michelin has created a specific design which shows Bibendum from 1898 and today’s Michelin Man shaking hands. “This handshake expresses Michelin’s continuity: yesterday, today and tomorrow,” the company says.
Bibendum will spend much of the year celebrating. A major exhibition covering 120 years of Bibendum is being held at L’Aventure Michelin, the tyre maker’s museum in Clermont-Ferrand, France, where visitors can revel in the Bibendum story until December 31, 2018.
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