NOKIAN TYRES’ HAKKAPELIITTA 9 WINS AWARD

Time: Nov 26th 2017   Copy editor: Tyrefull

Science and technology magazine Popular Science has selected Nokian Tyres’ Hakkapeliitta 9 for its 2017 Best of What’s New Award. The award honours 100 winners across 11 categories. Recipients of this award must have a product or technology representing a significant step forward in its category. Winners will be featured in the November/December special issue.

“This tyre is the result of years of product development, testing and hard work by over one hundred professionals. Our mission is to promote safe driving in demanding conditions and we are honoured that the Nokian Hakkapeliitta 9 has received the Popular Science Best of What’s New Award,” ,” said Juha Pirhonen, Vice President of R&D, Nokian Tyres.

The Nokian Hakkapeliitta 9 showcases Nokian Tyres’ leadership in developing the most advanced winter tyre yet. It was developed after countless miles of testing over a four-year period, and was fine-tuned to provide industry-leading safety, comfort and performance in even the most extreme winter conditions. The tyre features an adaptive new stud technology to ensure the vehicle behaves safely and logically in severe weather. It also has a new tread pattern offering stable bare-road handling, comfortable silent riding and improved fuel economy.

“The Best of What’s New awards honour the innovations that shape the future. From life-saving technology to incredible space engineering to gadgets that are just breath-takingly cool, this is the best of what’s new,” said Joe Brown, editor-in-chief, Popular Science.

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