BIRLA CARBON’S GREENFIELD FACILITY IN CHINA COMMENCES OPERATIONS

Time: Sep 8th 2017   Copy editor: Tyrefull

Birla Carbon’s greenfield 120,000 metric tonnes carbon black project in Jining, China was inaugurated by Dr Santrupt Misra, Chief Executive Officer of the company. The Jining plant, which currently has an installed capacity of 120,000 metric tonnes, will expand to 240,000 metric tonnes in phase 2.

“Aditya Birla Group has not leveraged the potential that both we as a Group and China as a market place had to offer. We are delighted to have finally taken the right step to invest in a meaningful way. The Jining plant is well ahead of its time, whether it be the manufacturing processes involved or the environmental standards, it follows. Everything that we have learned over our 150 plus years of manufacturing carbon black around the world has been poured into this facility. It is, in a manner of speaking, our magnum opus,” said Kumar Mangalam Birla, Chairman, Aditya Birla Group.

“The Birla Carbon Jining plant will produce traditional ASTM (American Society for Testing and Materials) grades and specific Birla Carbon grades for customers in China. The ASTM grades will focus on the tire industry while many of the Birla Carbon grades will support mechanical rubber goods and other customer requirements. The plant has its own energy management system. The cogen facility will generate high pressure steam and electricity which will first cater to captive consumption and have surplus electricity exported to state grid. The plants replacement of state grid electricity will contribute in reducing fossil fuel usage and subsequently emissions,” the company said in a statement.

China is one of the largest and fastest-growing markets for carbon black with a forecast to grow at a CAGR of seven per cent by 2021. The new production plant will exclusively cater to the Chinese customer base and will accommodate the growing demands for superior quality, technical solutions and performance.

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