MRF LAUNCHES PERFINZA; LUXURY AND PREMIUM PASSENGER CAR TYRE

Time: Aug 29th 2017   Copy editor: Tyrefull

MRF Limited has launched Perfinza range of luxury and premium tyres in Chennai, India. The company top management was present with their Global Brand Ambassador A B D Villiers during the launch.

With this new range of Perfinza tyres, MRF now offers additional products for the luxury and premium vehicle segment. These tyres are released initially for India and will thereafter be released for other global markets.

“Our R&D engineers had one word in mind when they engineered this tyre-perfection. Perfinza by MRF is a tyre that delivers the perfect drive everytime,” said Koshy K Varghese, Executive Vice President, Marketing, MRF Tyres.

Perfinza tyres were developed by MRF R&D and tested extensively and perfected for luxury and premium sedan cars. Comprehensive testing, under both wet and dry conditions, was conducted in India, Germany and the IDIADA proving ground near Barcelona, Spain.

The Perfinza Range of hi-speed rated tyres currently available for over 60 Luxury and Premium Cars in India is backed by a Specially Trained Network of MRF TIRETOK & T&S Showrooms across India. These tyres feature an asymmetric tread pattern with a silica based “green tyre technology”- compound and offer the Customers a well balanced package of ride, handling, traction and control in all weather conditions, the company said.

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