BIRLA CARBON LAUNCHES ‘SOCIAL VALUE OF CARBON BLACK’ CAMPAIGN

Time: Aug 19th 2017   Copy editor: Tyrefull

Birla Carbon has started a campaign ‘Social Value of Carbon Black’ with the aim to educate end consumers on the significance of carbon black.

The campaign was launched through a video and a digital booklet in 24 languages that underlines carbon black’s role in everyday life of an individual. The campaign is the beginning of an initiative started by the Birla Carbon for the industry at large.

“Carbon black is virtually pure, elemental carbon in the form of colloidal particles, which are microscopic and arranged in a ‘grape-like’ form. The size of the particles and the way they are aggregated provide specific properties to the carbon black and define its use. Every day, from cars to computers, plumbing to agriculture, and banknotes to shoes, carbon black is making lives better. It makes travel safer, communication possible and enables access to clean water for drinking and irrigation. Birla Carbon leads the way in the industry in terms of pollution control technology and aims to be as efficient as possible in the carbon mass balance efforts and sustainable practices, while providing a secure, consistent supply of the highest-quality carbon black to customers across the globe,” the company said in a statement.

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