COOPER TIRE CONDUCTS NEW TREAD WISELY CHALLENGE

Time: Jul 24th 2017   Copy editor: Tyrefull

Cooper Tire and Rubber Company and the National Organisations for Youth Safety (NOYS) encourage youth to learn how to conduct three basic monthly tire safety checks – tire pressure, tread depth and overall tire condition. 

Youngsters are also motivated to share this information with their peers through the new Tread WiselyTM Challenge. Participating schools, clubs, groups and organisations will compete against each other this year to win prizes.

The Challenge is open to any school, club, group or organisation whose members are high school or
college age. Groups register to participate and then host a kick-off event, encouraging other teens and young adults to complete their own tire safety checks.

Groups that successfully complete the challenge and submit the required documentation are entered to win one of 50 available cash prizes of $500. Cooper and NOYS have activated Tread Wisely Ambassadors, a group of 13 young leaders who are passionate about tire and vehicle
safety, to spread the word.

More than 250 groups from across the nation have registered to take part in the competition including individual Boys and Girls Clubs of America, Business Professionals of America (BPA), DECA, Future Business Leaders of America (FBLA) and Students Against Destructive Decisions (SADD) chapters.

“A tire safety check is recommended every 30 days and before long road trips and requires just minutes to complete with three basic steps. Cooper has launched the national Tread Wisely Challenge to educate young drivers on how to conduct these checks so they can keep themselves, their friends and loved ones safer on the road. It’s one of many ways we are spreading tire and vehicle safety information to young people,” said Anne Roman, Cooper’s Vice President of Communications & Public Affairs.

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