APOLLO TYRES TO PLANT 100,000 TREES IN TN

Time: Jul 21th 2017   Copy editor: Tyrefull

Under its environment initiative, Apollo Tyres’ employees from the Chennai plant  initiated the planting of Rs100,000 trees Vilanallur village, in the Tiruvannamalai district, Tamil Nadu.

Out of 100,00, The company, in a in association with the project partner, TIST, and the farmers, today planted 1000 trees and the rest will be planted by the project partner and the farmers over the course of next few month, Apollo Tyres said.

“The company believes that developing agroforestry and encouraging farmers to use their land effectively are critical for the solution of deforestation — a factor responsible for about 20% of global warming and climate change, which are two big threats to business, livelihood and survival,” said Apollo Tyres.

Since 2014, Apollo Tyres has planted 250,000 trees and has encouraged the farmers to manage their land effectively by planting trees and practice food crops simultaneously. As per the agreement with TIST India, the company will monitor these trees for the next 10 years, to get over 25,000 tonnes of carbon credit.

Encouraged by the success of the project, in terms of survival of 250,000 trees and to further increase the tree cover, improve food crops and ground water level in the villages around Chennai, Apollo Tyres has decided to undertake the planting of additional 100,000 trees.

In addition to the planting of trees, under Biodiversity Conservation, the company is also running a Mangrove Conservation project in Kerala, in association with Wildlife Trust of India; under Watershed Management, Apollo Tyres has undertaken multiple initiatives towards restoration of ponds near its manufacturing facilities in India.

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