CHEAP CHINESE IMPORTS HURTS KERALA PLANTS: APOLLO CHAIRMAN

Time: Jul 9th 2017   Copy editor: Tyrefull

Apollo Tyres Chairman Onkar S Kanwar said that growing imports of Chinese radials for truck and bus is a major challenge for products manufactured in its Kerala plants. He was speaking at the company’s 44th Annual General Meeting.

“Apollo Tyre’s plants in Kerala are facing challenges due to the increasing low-cost
imports of TBR from China. This is a big issue as we saw a unit closing down because of these low-cost imports. However, with the ‘go the distance’ philosophy of the company, we have put in place a strategy of expanding our bias product portfolio for the other segments like mining, agriculture and building a leadership position in these segments,” Kanwar said.

Meanwhile, he reiterated that the company will continue to invest in its various plants in the country for capacity expansion and technological upgradation.

“We have already completed the phase 1 of the Truck Bus radial expansion in the Chennai plant. We have also announced plans to set up our fifth Indian manufacturing plant in Andhra Pradesh to create capacities for the two-wheeler tyre and other emerging product categories,” he added.

While mentioning about the new initiatives of Apollo Tyres, Kanwar pointed out that the
R&D team has been working for over five years developing the products and extensively testing over 250 million kilometres across six European countries to ensure that Apollo Tyres can offer the best product to the consumers.

“The marketing team has decided on an innovative approach of selling the products online and directly to the consumers, a new approach in the market. We are confident that this approach will help us gain market share despite the late entry into the European market,” he said.

AD: You can get  better price from us for Doublestar tire. Doublestar brand tire is the TOP 10 Chinese brand tires since 2004. Give us a call and  you would get a surprice price!