COOPER TIRE CELEBRATES 10THE ANNIVERSARY OF ROADMASTER TYRE LINE

Time: Jun 25th 2017   Copy editor: Tyrefull

Cooper Tire & Rubber Company celebrated its 10th  anniversary of its Roadmaster line of truck tyres.

The company launched its first Roadmaster range in 2007. Roadmaster has since added five additional SmartWay-verified tyres to its lineup, now offering tyres with this designation in nearly every application.

“Roadmaster began with four tyre lines and now we offer commercial tyres for nearly every application – long haul, regional, mixed service, pick-up and delivery, and bus,” said Gary Schroeder, Director of Cooper’s truck and bus tyre business. “Celebrating our 10th  anniversary is more than a milestone; it’s a launch point into our next era of successful product offerings for customers who depend on Roadmaster.”

“Environmental sustainability and social responsibility have always been a Cooper commitment and are important attributes of the Roadmaster brand. That’s why in 2010, Roadmaster introduced its first SmartWay-verified tyre, the RM180 long-haul steer tyre – a tyre verified by the United States Environmental Protection Agency’s (EPA) SmartWay Technology Program as providing low rolling resistance and meeting the criteria of reducing fuel consumption, ultimately cutting costs and benefiting the environment,” said the company.

The past decade has also seen advances for Roadmaster in terms of product distribution. Beginning as a tyre offered solely through dealers, Roadmaster tyres were specified for the first time as original equipment (OE) for 53-foot dry van trailers in 2012. This placement served as the catalyst for a continually growing OE presence. “Roadmaster has been supported by dealers who embraced the brand from its launch and by owner/operators who have asked for it by name. These groups have been, and always will be, an important part of our business,” Schroeder said. “That support, combined with the confidence placed in the brand by OE manufacturers, has been a driving force in Roadmaster’s success.”

Another driver has been exceptional service. In 2015, the Cooper Fleet Service Network was introduced to provide 24/7 emergency roadside tyre replacement and repair for eligible commercial trucking fleets enrolled in Roadmaster’s national account program. The network has since grown by leaps and bounds and has become an integral offering to national account holders.

Throughout the past decade’s changes, Roadmaster has remained committed to providing customers with the products they need at the right price, making the brand an exceptional value. “Roadmaster tyres are designed for North American roads by a team of engineers in Findlay, Ohio, who are committed to meeting the needs of Roadmaster customers,” said Schroeder. “That commitment is what has made us successful for the past decade and what will continue to do so for many years to come.”

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