COOPER TIRE VIDEOS BAGS TOP HONORS IN INTERNET ADVERTISING COMPETITION

Time: May 4th 2017   Copy editor: Tyrefull

Cooper Tire’s two videos, featuring the new Cooper Zeon RS3-G1 high performance passenger car tyre, won the Best Automobile Online Video, given by The Internet Advertising Competition (IAC).

A two-minute video showcased how the Cooper Zeon RS3-G1 transforms driving to sheer exhilaration by holding 1g in tight corners. A 15-second piece on the tyre earned Outstanding Online Video honors.

In its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Winners are selected based on seven criteria – design, ease of use, copywriting, interactivity, use of technology, innovation and content.

Cooper Director of Brand Development, Jessica Egerton, said, “The Cooper Zeon RS3-G1 is a tire for high performance vehicles and drivers. We wanted the viewer to feel the same excitement from these videos as they would getting behind the wheel of a car with these new tires on it. To accomplish that and also be recognized by the prestigious IAC is truly an honor.”

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