YOKOHAMA TO SELL BLUEARTH-ES FROM THIS SPRING

Time: Mar 6th 2017   Copy editor: Tyrefull

Yokohama’s new fuel-efficient global standard tyre, the BluEarth-Es ES32 (BluEarth-Es), will hit the market this spring.

Initially the Japanese tyre company will sell the new tyres in Europe, Asia and Oceania and then in Middle East  and Latin American market. However, the company said that the new tyres will not be sold in Japan, India and Russia.

BluEarth-Es will be available in 73 sizes, ranging from 235/40R18 95W XL to 175/70R13 82T. “Responding to the recent trend toward tires with larger rim diameters (inches), the “BluEarth-Es” series will include a number of size variations with 17-inch and 18-inch rim diameters,” said the company.

According to Yokohama, BluEarth-Es provides a well-balanced package of the four core performance traits of any tyre—wet grip, wear resistance, durability, and fuel efficiency. It features a new tread pattern with a wide, square, powerful profile that delivers stable driving performance and safe handling. BluEarth-Es uses Yokohama Rubber’s proprietary nano BLEND compound comprising various materials, including orange oil, which creates an optimal balance of high fuel efficiency, superior wet grip performance, and wear resistance. The original orange oil makes the tire’s rubber more pliant, which results in an optimal contact area between tire and road, thereby reducing uneven wear.

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