SRI COMPLETES ACQUISITION DUNLOP BRAND RIGHTS

Time: Apr 10th 2017   Copy editor: Tyrefull

Sumitomo Rubber Industries, Ltd. (SRI) completed the process of acquiring the DUNLOP brand business of the UK based Sports Direct International plc (SDI).Sumitomo Rubber Industries, Ltd. (SRI) completed the process of acquiring the DUNLOP brand business of the UK based Sports Direct International plc (SDI).

“As we announced on December 27, 2016, we recently reached an agreement with SDI to acquire their trademark rights to the DUNLOP brand in various countries and territories, as well as SDI’s DUNLOP sporting goods and licensing business, for the purchase price of USD 137.5M. The transaction was finalized on April 3, 2017,” said SRI.

The acquiring entity is Dunlop International Co. Ltd., a newly established joint venture between SRI and our sports business subsidiary, Dunlop Sports Co. Ltd.(DSP).

Dunlop International Co. Ltd. will operate and manage the newly acquired sporting goods and licensing business while the Sumitomo Rubber Group as a whole continues working to create, implement and promote strategies to enhance the global value of the DUNLOP brand and improve the overall profitability of our entire group, including this new business venture.

AD: You can get  better price from us for Doublestar tire. Doublestar brand tire is the TOP 10 Chinese brand tires since 2004. Give us a call and  you would get a surprice price!