PIRELLI TO SELL NEXEN TIRE’S PRODUCTS IN BRAZIL

Time: Dec 29th 2016   Copy editor: Tyrefull

Nexen Tire has signed a strategic agreement with Pirelli Latam Participacoes LTDA under which the Italian tyre company will sell Nexen Tire’s products for passenger car, SUV and van vehicles in the Brazilian market.

Under the agreement, Pirelli will exclusively provide the products of Nexen Tire to Brazilian customers.

“The strategic alliance with Pirelli Latam Participacoes LTDA plays a significant role in the sense of Nexen Tire promoting its qualitative products in Brazilian market. With such great momentum, Nexen Tire will continue to promote its technology driven products worldwide while promoting various marketing activities,” said Nexen Tire.

Nexen Tire supply its products to more than 130 countries around the world and owns four research facilities in the United States, Korea, China, and Europe. Nexen Tire currently owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational in 2018.

In addition to strengthening competitiveness in product, Nexen Tire is also implementing various sports marketing activities to strengthen brand awareness as well as showcasing performance-driven technology worldwide. Recently, Nexen Tire has become an official sponsor of four international winter sports competitions including Ski Jumping World Cups and snowboard/ski Big Air World Cup. In 2015, Nexen Tire signed an official partnership with Manchester City Football Club (MCFC).

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