MICHELIN NORTH AMERICA STARTS ONLINE TYRE BUSINESS

Time: Dec 24th 2016   Copy editor: Tyrefull

Michelin North America started launched online retail tire sales for consumers in Southeast markets through MichelinMedia.com.

The site aims to simplify the tyre-buying process so that consumers can research, select and purchase tyres, as well as schedule installation with a local Michelin service partner all in one location, said the company.

“Michelin does not own any retail stores, so our close relationship with dealers is critical for the success of this program,” said Scott Clark, chief operating officer, Michelin North America. “We have worked very closely with our retail partners to ensure we have an offer that promotes their business while also offering consumers the convenience of researching and buying online.”

When an order is placed online, consumers will schedule an installation appointment with a local service provider based on proximity. Tyres will be shipped directly to the service provider.

Michelin’s BFGoodrich Tires brand began offering online tyre sales earlier this year. Tyre dealers who sign onto the program will be able to provide service for consumers who purchase either BFGoodrich or Michelin brand tyres. Both the BFGoodrichTires.com and MichelinMan.com websites will aim to sell nationally by mid-2017.

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