APOLLO TYRES INTRODUCES NEW CORPORATE WEBSITE

Time: Dec 13th 2016   Copy editor: Tyrefull

Apollo Tyres launched its new brand and corporate website, www.apollotyres.com, to give a more user-friendly experience.

The new website makes easy for the customers to find the right tyres and buy them, by locating the closest dealers and driving business to the company’s dealers.

The website has a clean uncluttered design and enhanced rich content enabling an easy navigation between various tyre categories and respective brand sites to the corporate site and vice-versa. Incorporating the latest design elements, this website has a responsive design making it compatible with leading browsers and various devices, including mobile.

Designed and developed basis a user research conducted, the website is in line with the company’s product/ digital communication strategy. A thorough research was undertaken by speaking with both consumers and dealers in the Asia Pacific, Europe, Middle East and Africa region to gain insight into their tyre purchasing habits, challenges and preferences. The learning from this research helped the design process and has led to a host of new features on Apollo’s site, in addition to an improved user experience. The website is future ready and has been designed so that new features can be easily added based on market requirements.

Commenting on the launch of the new website, Marco Paracciani, Chief Marketing Officer, Apollo Tyres, said “As a company, we have always believed in keeping our customers at the forefront of all our activities. The new user-friendly website that we have launched today, with enhanced features, will help us in our ambition of being a global tyre brand. I would like to thank our partners for helping us create this site, which I am sure, will provide an enriching digital experience to our customers. On similar lines, we will soon be launching a refreshed Vredestein website as well.”

The new website is equipped with a smart tyre and dealer finders. It will also boost the discoverability of tyres based on users behaviour on the website and allows for a seamless experience across all devices.

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