Lassa Tyres Signs Deal with FC Barcelona Player

Time: Aug 9th  2015   Copy editor: Tyrefull

Lassa Tyres has signed an endorsement agreement with FC Barcelona soccer player Arda Turan. Under the agreement with Turan, Lassa has exclusive endorsement rights in advertising, PR and promotional products with Arda Turan, the tiremaker said.

"Lassa Tyres and Arda Turan are a perfect fit. We believe that Arda Turan is highly qualified in terms of increasing our brand awareness internationally both with his personal image and with his role in FC Barcelona as he is now not only a Turkish celebrity but a very well-known and respected global talent,” Lassa Tyres said. “There are millions of people around the globe who have dreams like Arda. We, as Lassa Tyres, want to use our cooperation with Arda as concrete evidence that the way to your dreams is a long way that requires endurance, agility, adaptability, self-improvement, and commitment.”

This deal follows one the tiremaker made with FC Barcelona in June.

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