Cooper Expanding Sales, Service Centers in China

Time: Jul 16th  2015   Copy editor: Tyrefull

Cooper Tire & Rubber Co. has opened four new Cooper Superfeel Centers in China, located in Shanghai, Beijing, Shandong and Chengdu.

A Cooper Superfeel Center in Beijing.

Cooper Superfeel Centers range from 3,000 to 5,000 square feet and feature interactive displays and large format video screens. The centers offer a large selection of tires for passenger cars, SUVs and other vehicles, as well as tire-related services such as alignment, balancing and tire repair, the tiremaker said.

The first center opened in Shanghai in November 2014, followed by the Shandong location in January 2015, the Beijing site in March 2015 and the Chengdu site this July, according to a press release.

"The Cooper brand has been in China for more than nine years and the tire business there is quite unlike the United States. It’s a highly fragmented business with no major distribution channels or household retail names,” said Brad Hughes, Cooper chief operating officer. “The nature of the market and the explosive growth in vehicle ownership in China provide an opportunity for Cooper to team with dealers to build upon our already respected brand in the region with a new retail tire sales and service experience that is an enhancement over what exists today.”

By the end of 2015, the tiremaker said it plans to open two more centers in Mongolia and Baoding.

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