Cooper Partners with NIADA

Time: June 16th  2015   Copy editor: Tyrefull

Cooper Tire & Rubber Co. is the National Independent Automobile Dealers Association’s latest National Member Benefit Partner.  As part of the partnership, NIADA members are now eligible for Cooper Medallion and Mastercraft Club loyalty programs that have long been offered to tire dealers.

"The new tire sales/service member benefit program will drive new sales and profit to our members, diversify their dealerships’ business models and drive new prospective customer traffic to their stores – all a big win for our members,” said Scott Lilja, senior vice president of member services at NIADA.

NIADA members are now eligible for various benefits including incentive rebate programs with earnings paid directly from Cooper; incentive promotions throughout the year; access to e-Cooper University online training; and next-day shipping of tire inventory.

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