TWI Host Tire One Launch Event

Time: June 15th  2015   Copy editor: Tyrefull

Tire’s Warehouse Inc. recently hosted a special launch event in Southern California for its new Tire One dealer marketing program.

Ken Hsu

"We wanted to showcase how we can help our customers grow their businesses and stay independent”, said Ken Hsu, Director of Marketing for TWI.

In addition to outlining the Tire One program, the event featured a tradeshow with all of TWI’s major tire suppliers and Tire One program vendors, TWI said.  During the show, attendees were given the chance to purchase tires at a discounted rate.

TWI launchedTire Onein March 2015.

Dealers enrolled in the program have access to “a unique and exclusive package of progressive marketing solutions and business-building tools to help drive profitable growth,” including a retail website powered by Net Driven with integrated e-commerce technology, TWI’s exclusive “Click2Create” online advertising system, an online retail price monitoring tool, a comprehensive warranty package and consumer credit card program.

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