Sumitomo Rubber holds opening ceremony for its new tire sales corporation in Australia

Time: May. 12th  2015   Copy editor: Tyrefull

On April 30, Sumitomo Rubber Industries held an opening ceremony for Sumitomo Rubber Australia Pty. Ltd., its new tire sales corporation in Australia. Sumitomo Rubber Australia was founded in December 2014 as a joint venture with Sumitomo Corporation (SRI holds a 75 percent equity share), and it began operating in March 2015.

At the opening ceremony, Sumitomo Rubber Industries’ president, Ikuji Ikeda, said “Sumitomo Rubber Australia shall strengthen the sale activity by offering the new products that will be attractive to the Australian market. Sumitomo Rubber Australia’s mission statement is to become the most respected tyre company in Australia.” Following the purchase of Transport Tyre Sales, which previously distributed the Falken tire brand in Australia, and Sumitomo brand wholesaler Summit Tyres Australia Pty Ltd., Sumitomo Rubber Australia now manages and operates the importation, stocks and sales of both brands in Australia. It has also taken over the 31-outlet City Discount Tyres franchise network from Summit.

According to Sumitomo Rubber Industries, the aim of Sumitomo Rubber Australia is to “strive to improve customer satisfaction while expanding sales of replacement tires in Australia.” It intends to achieve this through various sales and franchising activities and by introducing new products that match local market needs. Sumitomo Rubber Australia had 56 employees as of March 2015 and is headquartered in the former Transport Tyre Sales premises in Chipping Norton, Sydney. The operation is headed by Kenichi Furuhama. “The Australian tire market offers stable growth for SRI so we decided to enhance our sales levels here by acquiring control of the sales of Falken and Sumitomo brand tires,” said Furuhama. “Our strategy moving forward for Falken tires is working closely with top retailers and increasing the number of authorized dealers. The strategy for Sumitomo tires is to increase authorized dealers as well as manage the City Discount Tyres franchise stores.”

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