BRIDGESTONE AMERICAS NAMES ERIC HIGGS PRESIDENT OF TRUCK, BUS AND RETREAD TYRES

Date: Sep 1st  2018   Copy editor: Tyrefull

Eric Higgs, vice president of marketing, commercial group, Bridgestone Americas Tire Operations (BATO), will take the charge of president, truck, bus and retread tyres, U.S. and Canada, BATO, effective September 1, 2018.

Eric succeeds Joseph Saoud, who recently assumed the position of president, BATO Latin America.

In the new role, Higgs will take care of sales, distribution and integrated business planning for the commercial tyre and retread business in North America. He also will oversee the development and delivery of innovative new products, technologies and services that drive value for original equipment manufacturers, fleet customers and commercial tyre dealers.

“This is a pivotal time for our industry as new technologies and data-driven platforms are impacting the way fleet owners and managers do business,” said Scott Damon, president, commercial group, U.S. and Canada, BATO.

Higgs, joined Bridgestone in 2016, brings more than 20 years of leadership experience in global business roles to his new position.

In another move, Steve Sutherland, current executive director, sales, distribution and global accounts, Firestone Ag, will assume the role of vice president of marketing, commercial group, U.S. and Canada, BATO. In this role, Sutherland will lead the overarching marketing strategy for the commercial group and have direct marketing oversight for the commercial truck, Bandag retread, off-the-road (OTR) and Firestone Ag tire businesses.

Sutherland has more than 20 years of sales and leadership experience in the tire and rubber industry. “Steve is a proven leader with a strong track record of success in the tire and rubber industry,” said Damon.

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