BKT Appoints Marketing Manager

Time: Mar 13th  2015   Copy editor: Tyrefull

Balkrishna Industries Ltd. appointed Theresa Kapper as its marketing manager for BKT USA Inc.

As marketing manager, Kapper will be responsible for marketing and brand awareness programs including BKT’s sponsorships of Monster Jam. She will “manage the advertising footprint with media, industry publications, brand building activities, trade shows” and “give full support to all BKT customers,” said BKT.

"We are very excited about the energy and creativity that Theresa brings to BKT,” said Rajiv Poddar, joint managing director of BKT. “Her fresh perspective and new ideas that she brings from her past experience, will be a tremendous boost to our brand, and we are thrilled to have her as part of our BKT family.”

Kapper, a graduate of Kent State University with a Bachelor of Arts in Communications, has 20 years of marketing experience.

BKT USA Inc. is a subsidiary of Balkrishna Industries and is responsible for sales and marketing of agricultural, light industrial and construction tires in the U.S. market.

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