NOKIAN TYRES WORLD ORIENTEERING CHAMPIONSHIPS IN LATVIA ON AUGUST 4–11

Date: Aug 5th  2018   Copy editor: Tyrefull

Nokian Tyres World Orienteering Championships will be held in Riga and Sigulda in Latvia on August 4–11, 2018. Nokian Tyres is sponsoring the world championships of this challenging and rewarding sport for the third time. During the championships week, orienteers from nearly 50 countries compete in five events: sprint, sprint relay, middle distance, long distance and relay.

The partnership between Nokian Tyres and the International Orienteering Federation (IOF) started already in 2016. Last year, they signed a new, multiple-year contract concerning the title sponsorship of the World Orienteering Championships and IOF’s main partner status which can also be seen in the Orienteering World Cup. The enthusiasts of this sport that is very popular in the Nordic countries and Central Europe look for challenges and enjoy exercise, outdoor activities and nature.

“Orienteering is a great, surprising sport that combines experiences from exercise, the appreciation of nature and testing your mental and physical limits. The whole family can take part, and it is also a great match for our company culture. Skill, determination and believing in your own abilities can drive individuals and companies alike,” said Antti-Jussi Tähtinen, VP of Marketing for Nokian Tyres.

“Nokian Tyres is an excellent partner for us, since the company’s product development focuses on the expertise of challenging conditions and eco-friendliness, both of which are also important for orienteering enthusiasts. We are very happy to have Nokian Tyres as a title sponsor,” said Tom Hollowell, CEO of the International Orienteering Federation.

Nokian Tyres is also promoting a healthy lifestyle as the main sponsor of the Nokian Tyres IRONMAN 70.3 Finland triathlon event.

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